Bronze Lion in PR


In collaboration with FamousGrey we won the bronze lion in PR for the Volvo HR90 campaign!

With the HR90, premium car manufacturer Volvo Car Belux is not launching a new type of car, but a state-of-the-art HR partner who will help the company recruit new profiles for its first generation of personal service technicians through Artificial Intelligence.

Volvo’s unique digital HR manager, or the HR90, recognizes and maps via artificial intelligence certain parameters that are stored and analyzed as unique data. The first touchpoint with the applicant is therefore the car itself, which can do an animated job interview with candidate technicians via speech and other technology and gauge their knowledge, motivation and social skills via the analysis of word use and facial expression.

The HR90 premiered at the Brussels Motor show, where it hi-jacked the attention of the press. This way, Volvo owned the most important car sale moment of the year. 70% of all news coverage was dedicated to Volvo only. 6 million Belgians were reached through PR alone. Generating 250% more response than with a regular HR campaign.

So yes, we’re proud to announce that we’ve won a Bronze Lion in PR at the International Festival of Creativity in Cannes!