FAMOUS Relations on Twitter’s quarterly results in De Tijd

OUR OPINION?

Twitter recently announced its quarterly results. Which revealed that the social network’s user base grew only slightly on first quarter figures: from 308 million to 316 million users this quarter. That’s a mere 15% increase on the same time last year. Not enough! De Tijd asked the opinion of a handful of Flemish Twitterati, including our own @WimVdL: is Twitter overstretched?

According to Wim, Twitter needs to search for a ‘Unique Selling Proposition’. “It’s an interesting medium for niche groups, such as journalists, comms & media professionals and politicians,” Wim told the Flemish financial newspaper De Tijd. “To reach a bigger audience, they need to hone their focus. The investment non-users have to make before extracting value from the platform is simply too big.”