It’s only after the groundwork for a PR campaign is laid that really excellent PR work proves its superiority. Now the real work can begin. Because even when executing the PR campaign, it is essential for the communication manager or spokesperson to be prepared down to the tiniest detail and to maintain a razor-sharp focus right to the end. Training and coaching by external PR professionals often provides welcome support in what are typically very stressful times. And by training and coaching we mean a lot more than just media training! We take on the role of both sparring partner and safety net in difficult times.
The acc influencer guidelines
Do celebrities have to start every Instagram post on which a brand can be seen with “#reclame”? Can top athletes who receive free test products from a sports brand still share their enthusiasm for that product on their Facebook fan page without risking a fine? And are reviews of the latest online games, published on a game blog, suddenly advertorials?Read more