When Belgium participated at the World Cup football tournament, the whole country turned black, yellow and red to support our Belgian Red Devils.
Croky launched their own Red Devils – Limited Edition and asked Famous Relations to launch this product to press and influencers.
What we did.
We created a basic press release containing all information about the Croky Red Devils and provided journalists with some fun facts on our Belgian Red Devils. We targeted different media with this content and sent them a sample of the product. We also focussed on duo radio presenters and sent them a big package to share with their editorial office. We offered one medium an exclusive interview and invited them to the Croky headquarter.
We also targeted influencers and created a fun and instagrammable ‘supporters package’ (together with some Croky samples of course) and asked them to share their set-up with the hashtag #crokyreddevils everytime the Red Devils played a game.
What we got.
We got some nice coverage in print and online media and received some great posts from influencers.