Vittel asked us to position them as the perfect partner for ‘Bistronomy cuisine’. The ideal match between gastronomy and bistro cuisine.
What we did.
In collaboration with Vittel we organised workshops during eat! Brussels and let people prepare their own bistronomy box filled with simple but nice dishes. Chef Bruno Antoine (Bistro Emile) functioned as the head chef and was in charge of these workshops during which he shared his favorite bistronomy recipes. After the workshop people gathered together for a delicious urban picnic with the company or by friends and family.
To put the focus on this event, we invited general, lifestyle and food press to participate in these workshops.
We created awareness on social media by inviting influencers to attend the very “instagrammable” workshops.
What we got.
Broad coverage in press, and on the social media channels of the influencers.